James George Dunn – Graphic Designer

Committee Government

Committee is apart of a university project where I set myself the task of rebranding the UK government, set to the similar style of 1984.

I was inspired by the Ministry of Food and decided to use a stamp and embosser for my identity. This gave the piece an old fashioned look and feel.

I designed identity cards, stationary and a booklet explaining what Committee is.

Art Wing

A branding project where I was required to create an identity for a touring art gallery that visits hospitals.

I decided on the name ArtWing to combine art, hospitals and the touring aspect of the gallery.

My identity is based on the internationally recognised symbol for hospitals and pharmacies, which is a cross. I wanted my brand to reflect direction, in the sense of directing people into art via the hospital. I was very inspired by the coloured lines that are used in hospital to direct both patients and visitors around. I decided to experiment by turning the cross into a 3D object. This suggested a hospital corridor, yet still appeared to be the cross. I originally had solid blocks of colour for the ‘walls’ but I decided to split them up into fives to represent the coloured lines found in hospitals.

The typography I have used for my identity is both Info Text Regular and Info Text Bold. I set my type into one word but used the different weights of the face to imply that they are separate words yet gives the idea of people coming together through art in hospitals. I customised the t in the word art so that the top flowed better with my symbol. As well as this, I removed the tittle from the i so it appeared more balanced.

I developed my identity so it could create repeating patterns that can be applied to a number of stationary ideas such as gift shop bags, business cards and letterheads. The repeating of the identity also adds to the hospitals corridors and suggests a getting lost in art and how many people feel they can get lost in hospitals.

Designated Routes – ISTD

I have designed a set of magnetic pictograms to help cyclists find their way around a city. The pictograms can be placed on any metal surface and the idea is that they will be only temporary so it doesn’t make a mess of the surrounding areas. This was produce from the ISTD breif, On Yer Bike which was set by Erik Spiekermann.

Airship LZ-127

This project was such a joy to work on. It was a collaboration project with three of my friends from University who include Jon Bland, Lindsay Clayton and Emma Douglas. I enjoyed the work so much because it was the first time ever that I have created a book from scratch and I simply learnt so much in the process.

The book is based on the Airship, The LZ-127. The history on that airship alone is simply fascinating.

More photographs of the book will be coming soon.

Airship 27 – Typeface

A typeface that was inspired by Airships from the 1900s.

The grid used is that of a 3 by 9, hence the number 27.

I gave the typeface a low x-height, which was to give it the nostalgia look of the 1900s.

A specimen poster of this typeface is available in my shop.

Head Feed

Head Feed is currently under development. I am currently working on a bold and an italic version.

Barcelona Typography

For this project I have created eight leaflets. Each showcasing my eight typefaces which have been inspired by the city of Barcelona, Spain. My main typeface and template which relate the typefaces together was inspired by the grid structure of the city. The remaining typefaces have been inspired from photographs I had taken on my trip.

The Naked Civil Servant

This is my poster for the play The Naked Civil Servant.

My thought process for this piece was to use the idea of lipsticks in the form of domino’s. This was to represent the main characters struggle with his homosexual during the 1930′s. The idea was that each time he would use the lipstick, it would have a cascading negative effect.

Under Milk Wood Poster

This is my poster design for the play Under Milk Wood. The spirograph like typography is to show the dreams in the play as well as the link between the characters.

Talking Heads Poster

This is my poster for the play Talking Heads by Alan Bennett.

I have solely used a typographical approach for this piece. This was to convey the heavy dialogue which is throughout the play. I have also used the quotation marks to suggest to the viewer that it contains monologues.

Film Typography

A typographical treatment for the Ezekiel 25:17 scene from the film Pulp Fiction.

My book format was a concertina formed from a sheet of A1. This was to make it feel as though the book never ended because once you got to the end you could flip the book and start over. This was to highlight that Samuel L. Jackson’s character, Jules, always said this dialogue to countless numbers of people.

For the character Brett, I letterpressed his dialogue on to tracing paper. This was to show that is character was transparent and the viewer could see that he had done wrong. The letterpressed characters were printed unevenly and not fully coated. This was to show Brett’s fear.

I wanted to create a perspective feel to the piece. This was to show the positioning of Jules, Brett and the viewer (camera). So Brett’s lines were printed back to front but since they were on tracing paper, you can easily turn the page and read them. Jules’ lines were printed large with an angle to them. This was to show Jules’ power in the scene as well as to show he was standing the whole time.

The techniques I have employed for this piece include screenprinting, letterpress printing, custom type and binding.