Dryden Curio

An identity designed for the mosaic specialist, James Dryden.

James wanted a name that incorporated his own name and to add an air of mystique to the brand.

As well as the identity, I also designed business cards and a website to get this unique service out to the masses.

Committee Government

Committee is apart of a university project where I set myself the task of rebranding the UK government, set to the similar style of 1984.

I was inspired by the Ministry of Food and decided to use a stamp and embosser for my identity. This gave the piece an old fashioned look and feel.

I designed identity cards, stationary and a booklet explaining what Committee is.

Art Wing

A branding project where I was required to create an identity for a touring art gallery that visits hospitals.

I decided on the name ArtWing to combine art, hospitals and the touring aspect of the gallery.

My identity is based on the internationally recognised symbol for hospitals and pharmacies, which is a cross. I wanted my brand to reflect direction, in the sense of directing people into art via the hospital. I was very inspired by the coloured lines that are used in hospital to direct both patients and visitors around. I decided to experiment by turning the cross into a 3D object. This suggested a hospital corridor, yet still appeared to be the cross. I originally had solid blocks of colour for the ‘walls’ but I decided to split them up into fives to represent the coloured lines found in hospitals.

The typography I have used for my identity is both Info Text Regular and Info Text Bold. I set my type into one word but used the different weights of the face to imply that they are separate words yet gives the idea of people coming together through art in hospitals. I customised the t in the word art so that the top flowed better with my symbol. As well as this, I removed the tittle from the i so it appeared more balanced.

I developed my identity so it could create repeating patterns that can be applied to a number of stationary ideas such as gift shop bags, business cards and letterheads. The repeating of the identity also adds to the hospitals corridors and suggests a getting lost in art and how many people feel they can get lost in hospitals.

Designated Routes – ISTD

I have designed a set of magnetic pictograms to help cyclists find their way around a city. The pictograms can be placed on any metal surface and the idea is that they will be only temporary so it doesn’t make a mess of the surrounding areas. This was produce from the ISTD breif, On Yer Bike which was set by Erik Spiekermann.