Dryden Curio

admin — Mon, 23 May 2011 20:22:12 +0000

Committee Government

admin — Sun, 22 May 2011 14:30:40 +0000

Art Wing

admin — Sun, 22 May 2011 14:29:59 +0000

A branding project where I was required to create an identity for a touring art gallery that visits hospitals. I decided on the name ArtWing to combine art, hospitals and the touring aspect of the gallery. My identity is based on the internationally recognised symbol for hospitals and pharmacies, which is a cross. I wanted my brand to reflect direction, in the sense of directing people into art via the hospital. I was very inspired by the coloured lines that are used in hospital to direct both patients and visitors around. I decided to experiment by turning the cross into a 3D object. This suggested a hospital corridor, yet still appeared to be the cross. I originally had solid blocks of colour for the ‘walls’ but I decided to split them up into fives to represent the coloured lines found in hospitals. The typography I have used for my identity is both Info Text Regular and Info Text Bold. I set my type into one word but used the different weights of the face to imply that they are separate words yet gives the idea of people coming together through art in hospitals. I customised the t in the word art so that the top flowed better with my symbol. As well as this, I removed the tittle from the i so it appeared more balanced. I developed my identity so it could create repeating patterns that can be applied to a number of stationary ideas such as gift shop bags, business cards and letterheads. The repeating of the identity also adds to the hospitals corridors and suggests a getting lost in art and how many people feel they can get lost in hospitals.

Designated Routes – ISTD

admin — Sat, 26 Mar 2011 12:48:32 +0000

James George Dunn - Graphic Designer » Identity

Dryden Curio

Committee Government

Art Wing

Designated Routes – ISTD